At a glance
- Build: Peanut butter on one slice, marshmallow creme on the other, pressed shut
- Bread: Soft, faintly sweet white sandwich bread with no real crust
- Creme: Marshmallow Fluff, the New England product the sandwich is named for
- Texture: Soft on soft, sweet over savory, eaten cold and fast
- Named: Coined by a Massachusetts ad agency in 1960; the food is older
- Country: USA (New England) · a school-lunch institution
Peanut butter goes on one slice of soft white bread, a thick layer of marshmallow creme on the other, and the two are pressed together. The peanut butter holds the build together as much as it flavors it: spread against the crumb, its fat waterproofs the bread so the wet, sugary creme cannot soak straight through and slump the whole thing into a smear. The creme is what tips the whole thing over into dessert. Two spreads and a knife, and everything that matters is in how those spreads behave once they meet.
The product in the middle is specific, and the sandwich is named for it. Marshmallow Fluff, made in Massachusetts, runs looser, denser, and far sweeter than fruit jelly, which is why the peanut butter has to go on heavy: partly to fence the creme in and hold the structure, partly so sweetness is not the only thing the mouth reports back. The two layers go onto separate slices and meet only at the close, never stacked on one, so neither soaks its bread before the sandwich is shut. The bread is deliberately soft and faintly sweet, because a crust with real chew would fight a filling that has none.
It is, on purpose, soft on soft. The first bite is sweet and immediately claggy in the good way, the marshmallow coating the roof of the mouth, the peanut butter landing a beat later with its salt and grip to keep the whole thing from being pure sugar. There is no crunch, no acid, no temperature contrast, just two cool spreads and a yielding crumb, sticky enough that the last bite glues briefly to the fingers holding it.
That sameness is the cultural point. The fluffernutter is a New England childhood fixture, a school-lunch and after-school sandwich tied closely enough to the region's sense of itself that its standing in schools has been argued on the floor of the Massachusetts state legislature. Its weight comes not from a restaurant or a city's pride but from being the specific thing a region's children grew up making on a kitchen counter.
Its relations keep the soft carrier and the spreadable anchor and change the sweet half: a banana version, a grilled fluffernutter that turns the spreads molten in a buttered pan. Its closest kin is the PB&J it grew out of, same bread and same peanut butter doing the same waterproofing job, with fruit preserves where this one carries the marshmallow creme. The preserves bring acid and a looser set; the Fluff brings density and sugar, and that single difference in the sweet layer is what moves the sandwich from lunch to dessert.
Older Than Its Name by Forty Years
The fluffernutter has an unusually well-documented lineage, and the parts should be kept distinct. Emma and Amory Curtis of Melrose, Massachusetts, whose family manufactured a marshmallow creme, published a peanut-butter-and-marshmallow recipe under a patriotic wartime name in 1918, the earliest documented version of the sandwich itself. Separately, Archibald Query of Somerville developed a marshmallow crème around the same period and sold the recipe in 1920 to H. Allen Durkee and Fred Mower, the partnership that turned it into the Marshmallow Fluff the sandwich now carries in its name.
The food existed for roughly four decades before the word did: “fluffernutter” was coined by the advertising agency Durkee-Mower hired, in 1960. Two myths want correcting. The Revolutionary-era genealogy sometimes pinned to the Curtis family is real on paper but causally beside the point, a marketing-friendly footnote rather than an origin. And the fluffernutter is the unofficial Massachusetts state sandwich only: bills to make it official were filed across the 2000s and 2010s and never enacted.
There is a tidy chronology under the name. The food is documented by the Curtises in 1918; the creme it depends on was bought by Durkee and Mower in 1920; the word arrived only in 1960, when a marketing department needed something to print on a jingle, forty-two years after the sandwich it describes.