At a glance
- Meat: a pressed cone of seasoned ground lamb and beef, roasted on a vertical broiler and shaved to order
- Bread: a soft round pita, warmed on the grill and folded around the filling
- Dressings: tzatziki, sliced tomato, raw onion
- Served: wrapped in paper or foil, at lunch counters and street stands
- In print: Chicago Tribune, June 1970; New York Times, September 1971
- Home ground: Chicago and New York, United States
A cook at an American gyro counter slices a cone that suppliers sell anywhere from about 15 to 100 pounds, and the knife takes the meat a quarter inch at a time. The burner keeps the outer face spitting and brown, fat pops against the heat, and the smell of garlic and oregano drifts out the door and down the sidewalk. The slices come off as short curls, ragged and crackling where the crust caught, soft and pink-gray where the blade went deeper, and they drop onto a pita already warm from the grill. Because the cone is ground lamb and beef pressed into one mass, a cook can work from bottom to top all afternoon and every curl carries the same salt and spice, with a lacquered edge on one side.
The pita decides whether the sandwich survives the walk back to the office. Straight from the bag it cracks at the fold, so the cook warms it on the same grill until it bends like cloth, then lays the meat down hot and tops it with sliced tomato and raw onion. Tzatziki goes on last, thick enough with strained yogurt and grated cucumber that it stays put on the meat and out of the bread. The first bite is cold and garlicky, the second is warm lamb fat, and the onion keeps cutting through both. One sauce too thin and the bottom of the wrap goes to paste; one pita too cold and the filling spills out of the crack.
Heat management is most of the job at the broiler. Health-department guidance treats a ground cone as comminuted meat and calls for roughly 155°F throughout, so the burner runs continuously and the cook shaves only the cooked outer layer, letting the interior catch up behind the knife. A flame set too low leaves the face gray, and the slices steam into limp ribbons. A flame set too high chars the lamb fat bitter before the center is ready. The best cones read from across the room: a dark, glossy crust, a thin skin of rendered fat sliding down the sides, and a faint hiss from the drip tray when the cook leans in to slice.
Eating one is a standing activity. The wrap comes in paper or foil, the bottom already damp, and the first few bites happen over the counter with a napkin tucked under the chin. The meat is rich enough that a few cold slices of tomato do real work, and the pita goes soft at the base within minutes, which is why nobody carries one very far. A platter version drops the bread for rice and salad, and a chicken cone sits beside the lamb-and-beef one at many counters, but the folded pita in hand remains the standard order from Halsted Street to Third Avenue.
The word itself changes with the zip code. New Yorkers commonly say JY-roh, while much of the rest of the country says YEE-roh, closer to the Greek, and Merriam-Webster lists both. Counters run by Greek families in Manhattan and Chicago kept the sandwich a lunch-hour staple: one hand-held meal, priced to compete with a hot dog, made from a meat that looks the same cone after cone and sold by cooks who rarely have to explain what is on the spit.
Origin and history
A Chicago Tribune review of 19 June 1970 lists gyros, described as barbecued lamb and beef, at $1.95, which puts the mixed-meat American version in print by then. The cone itself came from Chicago suppliers, and the question of who first pressed ground meat into one is contested among several of them, with sources giving different men and different years.
New York picked the sandwich up fast. A New York magazine dining column in December 1970 is cited as sending readers to a Third Avenue gyro counter, and the Oxford English Dictionary cites the New York Times of 4 September 1971, which reported that more than 30 Greek snack stores selling the gyro had opened in Manhattan over the previous year.
Thirty openings in twelve months made the sandwich a regular line at Manhattan lunch counters inside one season. By 1975 the cookbook author Vilma Liacouras Chantiles, writing in The Food of Greece, described New York as spinning with gyro restaurants, a phrase that fits a skyline of vertical broilers turning behind plate-glass windows.