The Indian Burger

McAloo Tikki

McDonald's India's spiced potato-and-pea burger, built for a market that eats no beef. The localization bet that rewrote how a global chain reads a local plate.

Aloo Tikki Burger

Take the meat out of a burger and you rebuild it from scratch. The aloo tikki burger is that rebuild, done by a corporation in 1998: a crumbed spiced-potato patty for a beefless market.